The Patent Office granted our request to register a trademark for a large commercial company engaged in internet marketing.
The Patent Office's approval was received after a complex process, during which our office successfully addressed a long series of requirements and inquiries from the Patent Office's trademark department. These were detailed over three examination rounds, the essence of which was the claim that the trademark we sought to register is identical or confusingly similar to several trademarks already registered in the trademark database.
In response to those demands and inquiries, we submitted documents and detailed legal arguments, in which we expressed our position that the question of whether there is 'deceptive similarity' between the mark we seek to register and existing marks should be examined by applying a test established in court rulings, known as the 'tripartite test' (test of appearance and sound, test of the class of goods and circle of customers, and test of other circumstances of the matter), as well as an additional test known as the 'common sense test,' and that according to these tests, there is no concern of such 'deceptive similarity.'.
Finally, and after a process that took several months, the Patent Office accepted all our arguments and determined that the application we submitted is eligible for registration.